Who Is That Endorsing My Candidate?

While working on my strategic plan, I came across a list of endorsements for my candidate in the VA Lt. Gov. race, Phillip Puckett. The campaign website provides a long list of endorsements, but I have no idea who these people are.

Although visitors to a Lt. Gov. campaign website are probably die-hard supporters, I find it hard to believe that they would recognize the majority of members on the list. I think the website should make some effort to highlight some of the contributions of the members so that people can at least feel comfortable with the integrity of the endorsement.

This would make the endorsements list more powerful. A long list is impressive, but not if you’re not sure of whom the members are and what they have achieved. This could be perceived as playing favorites, but it would certainly help the voters.